I help you create user friendly
services and products.
people-centered customer experience
design of intuitive
user research, best practices & trends, usability checks
I help you understand the needs of your users and identify opportunities for improving and innovating your products and services.
Activities: contextual interviews, shadowing, diary studies, field observations, competitor and trend research, best practices, etc.
Outcomes: personas (user profiles), user requirements, customer journey maps, experience maps, pain points and opportunities, priorities
I help you plan services and interfaces from the user’s point of view to create a positive user experience.
Activities: ideation and concept development; definition of functions, features and behaviors; modeling and prototyping of interfaces, processes and interactions; concept exploration with stakeholders and users
Outcomes: overall concept with specifications for implementation (sketches, customer journey maps, service blueprints, user story maps, wireframes, prototypes,…)
I evaluate usability and attractiveness of concepts, prototypes, and existing products and services to identify opportunities for improvement.
Activities: user tests, thinking aloud protocol, rapid prototyping, expert reviews, heuristic analysis, cognitive walkthroughs, service safaris, service staging, role play, card sorting, benchmark tests, A/B testing, etc.
Outcomes: test reports with recommendations and visuals, test videos, usability benchmark (success measurement)
Training & Consulting
I help you to increase customer focus and establish design thinking in your organization.
Consulting: integration of Human-Centered Design and Service Design Thinking, project-based consulting, project coordination
Training: workshops, courses, talks, training on the job, coaching
|Service & UX design in health care: Together with migrant women and health care staff we developed a multi-lingual health app which informs about local services, provides timely health tips and supports communication between patients and doctors. Continue…|
More projects: portfolio
I’m a Service and User Experience Designer with a background in Psychology (MSc) and Interaction Design (MA). For the last 16 years I’ve been helping companies in different countries to create user friendly products and services – initially as a Usability Consultant, then as a User Experience Manager and finally as a self-employed designer and trainer for design thinking and human-centered design.
I’m available for freelance work, consulting, coaching and training. My working languages are German, English and Italian.
MA Interaction Design
+43 660 342 6208
Image credits: patient doctor communication (“Service Design”), wr52351, CC BY-ND 2.0