I help you create user friendly
products and services.
user needs, best practices, trends, usability checks
interaction design, design of intuitive interfaces and processes
people-centered planning of integrated service experiences
I help you understand the needs of your users and identify opportunities for improving and innovating your products and services.
Activities: contextual interviews, shadowing, diary studies, field observations, competitor and trend research, best practices, etc.
Outcomes: personas, user requirements, customer journeys, pain points and opportunities, priorities
I help you plan services and interfaces from the user’s point of view and create a positive user experience.
Activities: ideation and concept development; definition of functions, features and behaviors; modeling and prototyping of interfaces, processes and interactions; concept exploration with stakeholders and users
Outcomes: overall concept with specifications for implementation (sketches, service blueprints, wireframes, prototypes,…)
I evaluate usability and attractiveness of concepts, prototypes, and existing products and services.
Activities: heuristic usability reviews, cognitive walkthroughs, service safaris, user tests, card sorting, tree testing, benchmark tests, A/B testing, etc.
Outcomes: test reports with recommendations, test videos, usability benchmark (success measurement)
Training & Consulting
I help you to increase customer focus in your organization.
Consulting: integration of Human-Centered Design and Service Design Thinking, project-based consulting, project coordination
Training: workshops, courses, talks, training on the job, coaching
Human-centered design in health care
Personally I’m particularly interested in designing more empathic healthcare services that support competence and resilience.
|Anne Eli: Together with women from different countries and health care staff we developed a multi-lingual pregnancy app which informs about local services, provides timely health tips and supports communication between patients and doctors. More…
More projects: portfolio
I’m a Service & User Experience Designer with a background in Psychology and Interaction Design.
From 2001 to 2010 I worked as a Usability Consultant, User Experience Researcher und UX Manager for various international companies, including Venere.com (jetzt Expedia Inc.) and Sony Ericsson. Afterwards I joined Domus Academy in Milan as a tutor and lecturer in one of the first Master courses in Service Design. At the same time I started freelancing as a UX designer.
I founded grounded in 2013 in order to co-create new ways of dealing with health and illnesses. Depending on project requirements, I collaborate with professionals from different fields. In addition I continue working as a freelancer in different industries.
I’m fluent in German, English and Italian.
MA Interaction Design
+43 660 342 6208
Image credits: patient doctor communication (“Service Design”), wr52351, CC BY-ND 2.0