I help you create user friendly
products and services.

user research grounded

Design Research

user needs, best practices, trends, usability checks

user experience design grounded

UX Design

interaction design, design of intuitive interfaces and processes

servicedesign grounded

Service Design

people-centered planning of integrated service experiences



grounded user research

I help you understand the needs of your users and identify opportunities for improving and innovating your products and services.

Activities: contextual interviews, shadowing, diary studies, field observations, competitor and trend research, best practices, etc.

Outcomes: personas, user requirements, customer journeys, pain points and opportunities, priorities


grounded user research

I help you plan services and interfaces from the user’s point of view and create a positive user experience.

Activities: ideation and concept development; definition of functions, features and behaviors; modeling and prototyping of interfaces, processes and interactions; concept exploration with stakeholders and users

Outcomes: overall concept with specifications for implementation (sketches, service blueprints, wireframes, prototypes,…)


grounded user research

I evaluate usability and attractiveness of concepts, prototypes, and existing products and services.

Activities: heuristic usability reviews, cognitive walkthroughs, service safaris, user tests, card sorting, tree testing, benchmark tests, A/B testing, etc.

Outcomes: test reports with recommendations, test videos, usability benchmark (success measurement)

Training & Consulting

ux reviews

I help you to increase customer focus in your organization.

Consulting: integration of Human-Centered Design and Service Design Thinking, project-based consulting, project coordination

Training: workshops, courses, talks, training on the job, coaching

Human-centered design in health care

Personally I’m particularly interested in designing more empathic healthcare services that support competence and resilience.

Sep 10, 2017 @ 6:52
Health Care Providers Can Use Design Thinking to Improve Patient Experiences, HBR https://t.co/sCBbz3zW8p
Aug 3, 2017 @ 19:02
A design thinking framework for healthcare management and innovation. - PubMed - NCBI https://t.co/prGpr1wqV9

Case study

Anne Eli App: health tips Anne Eli: Together with women from different countries and health care staff we developed a multi-lingual pregnancy app which informs about local services, provides timely health tips and supports communication between patients and doctors. More…

More projects: portfolio


nicole neuberger

I’m a Service & User Experience Designer with a background in Psychology and Interaction Design.
From 2001 to 2010 I worked as a Usability Consultant, User Experience Researcher und UX Manager for various international companies, including Venere.com (jetzt Expedia Inc.) and Sony Ericsson. Afterwards I joined Domus Academy in Milan as a tutor and lecturer in one of the first Master courses in Service Design. At the same time I started freelancing as a UX designer.

I founded grounded in 2013 in order to co-create new ways of dealing with health and illnesses. Depending on project requirements, I collaborate with professionals from different fields. In addition I continue working as a freelancer in different industries.

I’m fluent in German, English and Italian.



Nicole Neuberger
MSc Psychology,
MA Interaction Design
Wimbergergasse 9/22
A–1070 Vienna
+43 660 342 6208

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Image credits: patient doctor communication (“Service Design”), wr52351, CC BY-ND 2.0

Company info Nicole Neuberger MSc, MA, VAT: ATU68091147, ECG
© 2013 - 2017 Nicole Neuberger